Lunar New Year 2018 BOS

Collaborated with Bynd Artisan to deliver these designs for Bank of Singapore.

26230508_259927721206674_226348131009756303_n.jpg

Hong Bao design for Bank of Singapore


Design Brief:
Client wanted something vibrant and different.
The idea of goldfishes were suggested and here is the process involved

Special thanks to Kenny and James  for their patience and trust in me with this project. The deadline was tight.

Stage 1:
Suggestions, sketches, tests and preliminary studies

Preliminary sketches and test render of goldfishes.

Preliminary sketches and test render of goldfishes.

Stage 2 :
Design pitch and test comp

study_02.jpg

Stage 3 :
Refinement in design motif/illustration

Lots of details to considered. These included the numbers of fishes/fins involved (auspicious numbers) to the spread and directions of the fins/tails.
At this stage, the design is still undergoing changes.

Refinements of sketches. 

Refinements of sketches. 

Stage 4:
Digital Painting and color selections

Stage 5:
Digital composition and color refinements
Completed by Kenny of Bynd Artisan. The final design features various accent of gold emboss and an elegant die-cut that accommodated for the hongbao's folds along the goldfish illustration.

Final product. Photo courtesy of James.

Final product. Photo courtesy of James.

Design featured in the local chinese Paper.

Design featured in the local chinese Paper.